When starting a business, the online world can be a little overwhelming, however it’s up to you to do your research and learn what’s important when growing your business. Here are three of the biggest digital mistakes made by new business owners:
1. Assuming having a website will bring you customers
We’ve all heard of search engine optimisation (SEO) by now, and how your Google Rankings determine who is visiting your website and why. The closer to the top, the more likely you are to get visitors to convert to customers. The closer to the bottom, well, how many of us really scroll past the first few pages when searching for something online?
Your SEO will (to an extent) improve organically as your brand gets bigger and more people search for you online. However, that growth is very limited and actually relies on a blend of technical and creative tasks that let search engines know that your website is valuable to the people searching for what you offer.
When these tasks are completed regularly, Google will push your site to the top of rankings based on the keywords you apply, making it much easier for potential customers to find you online. If you know, or are open to learning SEO, then you can in fact do this yourself. However, if you don’t know SEO, then like everything, it will come at a cost.
2. Not making use of social media
There are two types of new business owners. The first are those who start a business and claim their business names on social media almost immediately. The second are those who ‘never really got round to it’.
Social media is a magical tool which has the ability to transform any business – no matter the nature. These days, Facebook is not only a social media platform but is also treated as a search engine by its millions of daily users.
From listing events happening near you this weekend, to showing the hotels and restaurants with the best ratings and reviews in the city you’re about to visit, Facebook covers all areas. That is especially true when it comes to small businesses.
Say you’re looking for a local hairdresser, it’s as simple as typing ‘hair salon near me’ into the search box before you are inundated with salons with all different ratings and reviews surrounding you. If you’re not in that list the simple fact is, you’re not competing.
3. Not knowing who your customers are
If you work in marketing then you know all too well the importance of knowing your ‘buyer persona’. If you don’t, then this is often something which is overlooked.
Knowing you audience’s search trends and what keywords they type into the search bar will help your business be quickly matched with their searches. This is known as “keyword research” and is essential to any small business with an online presence.
Being successful in the digital world can be challenging to those who haven’t yet learned to embrace it, however it’s much simpler than many people think. There is so much free advice, help and support out there to help you grow organically, and if you just so happen to have a little marketing budget, then this can be boosted quickly by 1, improving your SEO, 2, making use of social media and 3, knowing who your customers are.