Blog

How to build your brand in 5 simple steps

I’m not going to sit here and tell you that your business won’t be successful without a credible brand, even if there’s a tiny part of me screaming BUT IT’S TRUE on the inside. Instead I’m going to use my experience from all of the brand launches, brand refreshes and brand meetings I’ve ever been a part of to help you understand why it’s important to have your own unique identity, and how to utilise your brand for more business. 

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Why should small businesses use Facebook?

There are over 1.4 billion active daily Facebook users worldwide, so why are so many small business not active on social media?

According to research by Clutch, 24% of small businesses have no social media presence whatsoever. Of course, many businesses survive without the use of social media, but if you’re looking to generate business leads and drive traffic to your website, then those 1.4 billion active daily users suggest that being online is pretty important.

 

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