I’m not going to sit here and tell you that your business won’t be successful without a credible brand, even if there’s a tiny part of me screaming BUT IT’S TRUE on the inside. Instead I’m going to use my experience from all of the brand launches, brand refreshes and brand meetings I’ve ever been a part of to help you understand why it’s important to have your own unique identity, and how to utilise your brand for more business.
There are over 1.4 billion active daily Facebook users worldwide, so why are so many small business not active on social media?
According to research by Clutch, 24% of small businesses have no social media presence whatsoever. Of course, many businesses survive without the use of social media, but if you’re looking to generate business leads and drive traffic to your website, then those 1.4 billion active daily users suggest that being online is pretty important.
Happy Friday the 13th! While for most the day is a symbol of bad luck, some countries (such as Italy) consider 13 a lucky number. With Italian in our Becks Digital blood, we’ve decided to put together a list of 13 ways small businesses can think more positively about their marketing and turn this day into something to celebrate – more customers!